The wow mirror project

What is the wow mirror project?

The idea of the wowmirrorproject started when I was going to university, never having a proper full-length mirror, I’d check myself out in windows on the way to class.  Fast forward into my thirties and now my forties, I wonder how much a positive message mirror would have changed the way I saw myself at that time. 

The wow mirror project is positive messaging mirrors installed in and around downtown Winnipeg. This project address issues of identity and self-esteem. The mirror at Klinic is the first installation and rendition of the project. The mirror is 36 x 48 inches and is made out of acrylic material, with a plexi glass covering.

The wow mirror project engages pedestrians and encourages viewers to take a selfie! After taking a selfie viewers upload it to the wowmirrorproject.com website and  this image ends up on a running instagram account #wowmirrorproject The mirror, website and Instagram account connects various demographics together, from culture enthusiasts, to individuals living their daily lives, When viewers look into the mirror I and are allowed to feel both confident and celebratory.

Please – participate when walking in and around Klinic please take a selfie and upload it to the wowmirrorproject.com. from there Ill put the images on Instagram. Please contact Nicole for further information and details. Email here.

The wow mirror project is gratefully supported by the Social Innovation Challenge, United Church of Canada and A+ Computer Services. Produced in partnership with Contempra Signs.


Nicole Shimonek is an interdisciplinary artist from Winnipeg. She has an MFA from the Chelsea College of Art and Design and a BFA from the U of M. She recently was an Artist in Residence at the Banff Centre for Arts and has participated in several other residencies, collectives and art making initiatives. Her work has exhibited both nationally and internationally.  email